The market for pay TV services in Europe still has some growth potential, thanks to continued growth in consumer demand for video content. However, high levels of competition will drive down the cost of entry-level services, making it increasingly difficult for pay-TV operators to increase their revenue.
New entrants, notably IPTV and pay-DTT operators, are challenging the dominance of established cable and satellite pay-TV operators. There will inevitably be winners and losers, as the various players all seek to attract customers from a shrinking pool of potential new subscribers.
This report provides a range of subscriber and revenue forecasts for Europe as a whole, as well as key countries within it, up to 2015. It also provides a split between Western Europe and Central and Eastern Europe (excluding Turkey, Russia and the CIS countries).
The Powerpoint report focuses on top-level regional forecasts and the assumptions behind them, as well as relevant trends in the pay-TV market over the forecast period. The Excel data annex provides detailed individual forecasts for 11 key countries, as well as various regional splits, for the following data series:
- pay-TV households
- pay-TV subscriptions
- pay-TV spend (split between linear programming and PPV/ VoD)
- average spend per subscriber (ASPS)
- household penetration.
All of the above forecasts are split by platform (analogue and digital cable, analogue terrestrial, IPTV, pay-DTT and satellite).
Pay TV in Europe: market sizings and forecasts 2010–2015 answers your key questions:
- How will pay-TV household penetration evolve?
- How will the number of pay-TV subscribers evolve?
- How will key platforms (cable, IPTV, pay-DTT and satellite) fare over the next five years?
- How much will consumers spend on pay-TV services?
- How will pay-TV spending be split between linear programming and on-demand content?