Mobile services dominate the Sub-Saharan Africa (SSA) telecoms market, but mobile penetration rates continue to be lower than elsewhere in the world, so there is still significant growth ahead. Mobile data services represent a relatively small proportion of revenue today, but will become an increasingly important growth driver, as operators upgrade their 3G networks to better support these services.
The Sub-Saharan Africa telecoms market: trends and forecasts 2011–2016 presents Analysys Mason's core forecasts for the SSA region. It analyses the most important trends that are affecting fixed and mobile telecoms services, and assesses the impacts of these trends over the next five years.
This Report provides:
- an analysis of the key trends in the SSA telecoms markets, in terms of both revenue and subscriber numbers
- an in-depth analysis of the various revenue streams (fixed and mobile, voice and non-voice services) and how these contribute to operators’ overall revenue
- key implications for fixed and mobile operators in the region.
Data set coverage
The data annex of Analysys Mason’s The Sub-Saharan Africa telecoms market: trends and forecasts 2011–2016 presents comprehensive forecasts for the following countries: Ghana, Kenya, Nigeria, South Africa, Sudan, Tanzania and Uganda. Aggregated data for the region as a whole is also included.
The Excel download includes forecasts for connections as well as total and retail revenue for the fixed and mobile markets and the market overall. All revenue information is provided in the local currency unit (LCU) and US dollars. The forecasts for connections (and sites, in the case of fixed services) and revenue are split in the following manner.
| Mobile services |
Fixed services |
| Market segment: prepaid and contract |
Service type: voice (PSTN/ISDN and VoIP), broadband (DSL, residential FTTB and other broadband technologies) |
| Technology generation: 2G, 3G and 4G |
| Service type: handset voice, handset messaging, handset content and data, and mobile broadband |
The forecasts also include total service revenue for all fixed services, including and excluding wholesale revenue. |
| The three types of breakdown are performed on both retail and total services revenue, which enables us to include both ARPU and ASPU information. |