The mobile content and applications market in Western Europe has experienced significant growth in the past several years, but service take-up and revenue have fallen short of expectations in many cases. As operators have made it simpler for subscribers to go off-portal, more and more users are experimenting with browsing the mobile Internet, due in part to the spread of flat-rate data packages and the wider penetration of enabled handsets. Even in the current recessionary environment, there is an opportunity for operators, content providers and their partners to tap into the consumer budget for low-cost, instantly available entertainment services. However, the mobile content experience is still a frustrating one in many ways, with awkward user interfaces, slow access and limited availability of relevant content proving to be significant barriers to usage.
Mobile media and entertainment in Western Europe: forecasts and analysis 2008–2013 forecasts subscriber numbers and revenue in seven key countries and Western Europe as a whole, offering a detailed breakdown by service type. The mobile media services examined include TV and VoD, music, personalisation (such as ringtones, ringback and wallpapers), social networking, games, gambling, paid-information services (including subscription news, location-based and mapping services) and adult services. Forecasts include active subscribers by service type, average spend on each service, split of revenue between operator-billed and non-operator-billed, mobile media as a percentage of ARPU and many other key metrics. Countries covered in detail include France, Germany, Italy, the Netherlands, Spain, Sweden and the UK.
Mobile media and entertainment in Western Europe: forecasts and analysis 2008–2013 answers your key questions:
- How widespread will the take-up of mobile content and entertainment services be in the Western European mobile market?
- What are the key trends affecting the growth of each sector of the content and appplications market?
- Which countries will experience most growth in, and the greatest opportunities for, mobile media?
- Which mobile media services will grow most quickly, and why?
- Which mobile media services will generate additional revenue for operators?
- How quickly will the impact of networks and devices shifting to 3G and 3.5G be felt in the mobile media market?
- How much will the economic downturn affect demand for mobile media services?