In a climate of increasing competition, which exerts downward pressure on pricing, pay-TV operators need to determine how to capitalise on consumers’ appetite for new content and services in order to optimise revenue growth.
Monetising pay-TV services: content strategies, business models and pricing examines how service providers can increase ARPU and revenue by upselling to higher-value packages, and by driving an increase in the consumption of on-demand content and additional services. It draws on examples from leading pay-TV operators worldwide, and focuses on the individual products and services – such as channel packages, VoD services and PVRs – that are delivered to subscribers, and how these are marketed and sold. The report also considers the potential of emerging technologies, such as targeted advertising and content recommendation engines.
The report’s aim is to help pay-TV operators to structure their offerings so that they can present their customers with a multitude of upgrade paths, thus enabling them to maximise revenue.
Monetising pay-TV services: content strategies, business models and pricing answers your key questions:
- What are some of the key dynamics in the pay-TV market?
- Which new services can pay-TV operators launch in order to increase ARPU?
- How should pay-TV operators price and market these services?
- How can pay-TV operators make their services more user-friendly?