Patterns of video consumption vary significantly between countries and socio-demographic groups. By using segmentation more effectively to understand their consumers, pay-TV operators and other providers of video services can target new customers more accurately and can market more-relevant products and services to existing users.
This report, drawing on Analysys Mason’s survey of more than 4000 consumers in France, Germany, Poland and the UK, describes consumer usage of TV and online video services, with a specific focus on:
- TV, including free-to-air and pay TV
- Digital TV and additional products and services, such as HD, VoD, DVRs and place-shifting devices such as the SlingBox
- Online video services
- Types of video content.
It highlights the differences in the consumption of these products and services in individual countries and by various socio-demographic groups, such as age, gender, household size and employment status.
Video content survey: analysing TV and online video consumption answers your key questions.
- What are the main reasons for not subscribing to pay TV?
- What proportion of HDTV owners take HD content packages?
- Who is most likely to use VoD services?
- What are the most popular types of VoD content?
- Who owns DVRs and how are they used?
- Who watches video online, and what are the most popular types of long-form content on the Web?