The tipping point between faster speeds and lower prices may have arrived: the average price of fixed broadband increased in the second half of 2009, but the price-per-megabit-per-second continues to fall.
This report analyses the results of the latest round of Analysys Mason's Triple-play pricing study, conducted over the fourth quarter of 2009. Benchmarking over 1000 service bundles across more than twenty European markets, the report covers broadband, and double- and triple-play services.
Featured issues include: service pricing; ARPU uplift from multi-play services and ultra-fast broadband; innovative usage-based tariffs; optimising promotional and entry-level pricing; country-by-country benchmarks of broadband affordability and the price-per-megabit-per-second of fixed broadband.
Triple-play pricing study 4Q 2009: are prices on the rise? answers your key questions:
- How is the compromise between speed and price evolving?
- What pricing uplift are ultra-fast broadband offers presently achieving?
- What uplift are operators getting from offering double- and triple-play offers?
- What kind of price promotions are operators across Europe deploying at present and how aggressively?
- How are download and upload speeds evolving?