This report, which draws on Analysys Mason’s survey of 4000 consumers in France, Germany, Poland and the UK, tracks and highlights trends in the evolution of consumers’ behaviour and service usage. Topics covered in this report include:
- awareness of, and attitude to, mobile broadband
- usage patterns including location and frequency
- future plans, including willingness to replace fixed line services with mobile broadband.
This is part of a series of survey-based reports from Analysys Mason that focuses on consumer usage of telecoms and media services. Other reports in this series examine the following segments: voice; fixed broadband; online content; and mobile content and applications.
Mobile broadband survey: analysing consumer attitudes and usage answers your key questions:
- What are subscribers’ plans for adoption of mobile broadband?
- Which are the key addressable segments?
- Does mobile broadband complement or replace mobile broadband?
- Which mobile broadband subscribers use the service at home and which use it when they are out and about?
- What are the views of users and potential users on mobile broadband’s reliability, speed, price and coverage?
- How do attitudes and usage vary between high and low spenders?