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Consumer voice survey: analysing behaviour and attitudes to fixed and mobile telephony services

One of the most important tasks facing service providers is to maximise their share of a declining voice market. Understanding customer segments is key.

This report, which draws on Analysys Mason's survey of 4000 consumers in France, Germany, Poland and the UK, tracks and highlights trends in the evolution of consumers' behaviour and service usage. Topics covered in this report include:

  • spend levels across fixed and mobile voice services
  • usage patterns across fixed and mobile voice services
  • future plans, including willingness to churn.

This is part of a series of survey-based reports from Analysys Mason that focuses on consumer usage of telecoms and media services. Other reports in this series examine the following segments: mobile broadband; fixed broadband; online content; and mobile content and applications. In addition, a summary report is available. Click here to find out more.

Consumer voice survey: analysing behaviour and attitudes to fixed and mobile telephony services answers your key questions:

  • How does usage of fixed and mobile voice services vary between customer segments?
  • What proportion of their monthly voice bundles do customers think they are using?
  • How prevalent are over-the-top VoIP services?
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Sample pages PDF, 59KB Table of contents PDF, 129KB Data annex shell XLS, 362KB

Analysys Mason has conducted an extensive survey of European and US consumers' service usage and behaviour ...

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