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Smartphone markets: worldwide trends, forecasts and strategies 2012–2017

Affordability is vital in the effort to encourage non-smartphone owners to adopt smartphones.

Analysys Mason report on smartphonesThe smartphone industry is set to change in 2013. Emerging Asia–Pacific will receive more smartphone shipments than Europe and North America combined in 2012. The smartphone market is changing from an elitist high-end device pool to a segmented mass-market ocean of handsets.

 

 

This Report provides:

  • the following forecasts for smartphones:
    • active SIMs
    • shipments by operating system (OS), by region and by handset manufacturer
    • by payment type (prepaid and contract).
  • profiles of the regional smartphone markets
  • detailed analyst views on Android, iOS, Windows Phone and other OSs
  • analysis of the average selling price of smartphones, and ARPU
  • details of the cost of owning an iPhone 5 by operator
  • smartphone retailing and pricing recommendations for operators
  • an impact assessment of smartphone app usage on operators and device vendors.

 

Data coverage

The Excel data annex provides the data behind the charts in the Report and the following data for mobile handset connections and shipments worldwide:

  • total handsets
  • smartphones
  • handset connections by technology
  • shipments by operating system

 

Geographical coverage

Data is provided for the following eight geographical regions:

  • Western Europe
  • Central and Eastern Europe
  • North America
  • Caribbean and Latin America
 
  • Developed Asia–Pacific
  • Emerging Asia–Pacific
  • Middle East and North Africa
  • Sub-Saharan Africa.

 

Data is provided for the following individual countries:

  • Austria
  • Belgium
  • Bulgaria
  • Croatia
  • Czech Republic
  • Denmark
  • Estonia
  • Hungary
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russia
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • UK
  • Ukraine

 

Company coverage

The following companies are mentioned in this Report:

  • 3 Hong Kong
  • Acer
  • Alcatel Mobile Phones
  • AT&T
  • Apple
  • ASUSTeK Computer
  • Bouygues
  • CSL 1010
  • CSL one2free
  • Coolpad
  • Foxconn Electronics
  • Fujitsu
  • Google
  • HTC
  • Huawei
  • Hutchison
    3G UK
  • Lenovo
  • LG
  • M1
  • Micromax
  • Microsoft
  • Motorola
  • NEC
  • Netflix
  • Nokia
  • O2
  • Optus
  • Orange
  • Panasonic
  • Pantech
  • Research In Motion (RIM)
  • Samsung
  • SFR
  • Sharp
  • SingTel
  • Skype
  • Sony
  • Sony Mobile Communications
  • Spotify
  • Sprint
  • StarHub
  • T-Mobile
  • TCL
  • Telefónica Germany (O2)
  • Telefónica UK (O2)
  • Telstra
  • Verizon Wireless
  • Vodafone
  • Vodafone Hutchison
  • ZTE
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Sample pages PDF, 117KB Table of contents PDF, 373KB Data annex shell XLS, 3.1MB