The US Mobile Market: trends and forecasts 2006–11 is the second of Analysys Research’s annual publications on this subject. It analyses the key trends driving the mobile market in the USA and presents detailed forecasts of the market up to 2011, including numbers of subscribers and subscriber mix, ARPU, retail spend and revenue, broken down into detailed categories (technology generations and service types). It answers many key questions.
- Which important trends are shaping the mobile market in the USA? How do they differ from those in Western Europe?
- What is the current regulatory climate across the USA?
- How will the outcome of recent spectrum auctions affect the US competitive landscape?
- Is penetration expected to reach that in Western Europe?
- What is the proportion of prepaid customers? Will prepaid be an important driver of future growth?
- Is voice ARPU declining? Is it expected to decline in the future?
- What is the market for non-voice services? How fast is this market growing? How significant a contributor to the overall revenue is it expected to be in the future?
- How big is the market for email and short messaging services?
- What is driving the short messaging market in the USA? Is SMS usage catching up with that in Western Europe? What other forms of messaging are gaining traction?
- What other non-voice service categories have been marketed and which have potential for future growth?
- What is the progress of and prospects for 3G adoption?
- What actions do operators and equipment vendors need to take to realise the market potential?