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Operator strategies for delivering high-quality live OTT TV services

Gorkem Yigit Senior Analyst, Research

"Pay-TV providers that want to turn the linear OTT threat into an opportunity must address the main QoE challenges such as scalability, reliability and latency."

Linear OTT is a high-growth area of video services spend, but OTT delivery of linear TV content presents unique quality of service/quality of experience (QoS/QoE) issues. Operators and vendors must collaborate on solutions that support optimisation and automation across all delivery networks in order to successfully deliver linear OTT services.

This report examines how pay-TV providers can deliver high-quality live OTT TV streaming services to defend and grow their live TV propositions.

In this report, we answer the following questions.

  • What are the main strategies available to pay-TV operators for turning the live OTT threat into an opportunity?
  • How can pay-TV providers replicate the traditional TV QoE in live OTT? Which of the main challenges need to be addressed urgently?
  • What are the most-important content delivery network (CDN)/optimisation strategies and technologies that pay-TV providers can adopt to improve QoE/QoS?
  • How can mobile operators manage the negative impact of live OTT in mobile networks?
  • Which are the key CDN, video optimisation and video processing vendors that are providing solutions for high-quality linear OTT TV?

Key issues that pay-TV providers need to consider to address linear OTT TV competition

Key issues that pay-TV providers need to consider to address linear OTT TV competition


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