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The impact of unlimited data plans: case studies and analysis

Stephen Wilson Principal Analyst, Research

"With careful positioning, operators have the potential to make profitable gains in performance from the launch of unlimited data plans."

This report looks at the results of the launches of unlimited data plans in Finland, the Netherlands, South Korea and the USA in terms of operator and market subscriber and revenue dynamics, as well as traffic and cost implications.

Using case studies, this report assesses how mobile operators will be impacted by the launch of unlimited plans. The case studies provide information on how MNOs can reap the greatest benefits from launching unlimited plans, and also highlight the most attractive tariff strategies. The case studies quantify the impact on traffic that MNOs will see as a result of launching unlimited data plans.

The following countries are featured in case studies.

  • Finland
  • Netherlands
  • South Korea
  • USA