Digital service opportunities for operators in the Middle East and North Africa: trends and forecasts 2018–2023

Operators’ digital service revenue in Middle East and North Africa (MENA) could increase to 1.1% of the total mobile service revenue if operators continue to invest in the digital segment. This report analyses the size of four key digital vertical markets for operators in MENA, including revenue forecasts for mobile money (m-money) and payments, digital advertising, mobile commerce (m-commerce) and mobile identity management (IdM).

This report provides:

• regional revenue forecasts for the following vertical markets in the Middle East and North Africa:
• mobile money and payments
• digital advertising
• mobile commerce
• mobile identity management
• an estimate of the revenue that operators in the Middle East and North Africa could accrue from each of these verticals
• analysis of key trends in each vertical market in the Middle East and North Africa
• discussion of strategic measures that operators could implement to capture a greater share of the revenue from digital services in the Middle East and North Africa.