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Connectivity in IoT: how service providers can reinforce its value

Michele Mackenzie Principal Analyst, Research

"IoT service providers should demonstrate that the value of a connectivity solution is based on more than price."

Connectivity and the Internet of Things

Businesses that are deploying IoT solutions are increasingly perceiving connectivity as a commoditised product, which is to underestimate its value. IoT service providers (IoTSPs) need to reinforce the message that IoT connectivity is about more than just a data plan – they should build awareness of the essential role that connectivity plays in underpinning any IoT solution.

This report:

  • identifies the components of a robust IoT connectivity solution
  • provides recommendations for IoTSPs on educating the market about the benefits of an IoT connectivity solution that is fit for purpose.