knowledge centre

Digital signage M2M and IoT solutions: opportunities for CSPs

Michele Mackenzie Principal Analyst, Research

The number of connected digital signage connections will grow at a CAGR of 18% in 2014–2024 to reach 11.5 million.

Digital signage is an increasingly common sight in retail environments, public spaces and many other locations. Digital signage connections comprise roadside signs such as billboards, transit hub signs used for information and advertising, temporary signs deployed for roadworks and events, and retail or in-store digital signs found in shopping malls and retail outlets. There are an increasing number of cellular-connected digital signs that are updated over-the-air, generating M2M revenue for mobile network operators (MNOs).

This Viewpoint provides:

  • an overview of the digital signage market
  • implications and recommendations for communications service providers (CSPs)
  • insight into market opportunities for CSPs in digital signage
  • a 10-year worldwide forecast of digital signage connections split into eight regions and the following categories:
    • in-store
    • transit hubs
    • temporary
    • roadside
  • channels to market for CSPs for digital signage solutions
  • details of the predominant connectivity technologies for digital signage
  • our expectations with regard to digital signage market evolution.


Company coverage

The following companies are mentioned in this report.

  • Amscreen
  • AT&T
  • Aurora Digital Signage
  • CBS Outdoor
  • IAdea
  • JCDecaux
  • Mandoe Media
  • MediaTile
  • NextDSS
  • RacoWireless
  • Sprint
  • Telefónica
  • Telstra
  • Telus
  • Verizon
  • Vodafone



The authors gratefully acknowledge the following thought leaders for their contribution to this research:

  • Josh Eason, GM Industry Solutions, Digital Media and Content, Telstra
  • John Horn, President, RacoWireless
  • Ken Hosac, Vice President, Business Development, CradlePoint
  • Peter Manolescue, M2M Global Business Development Manager, Vodafone
  • Anna Rosen, RAN Solution Manager, Ericsson
  • Phil Skipper, Head of M2M Business Development, Vodafone
  • David Traut, Director, Global Video Solutions, AT&T
  • John C. Wang, CEO, IAdea
  • Eric Westerberg, Senior Expert and Chief Network Architect, Ericsson