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Geolocation intelligence: powering operational and new revenue-generating use cases

Anil Rao Principal Analyst, Research

"Geolocation intelligence provides key insights into consumer behaviour and IoT devices, which can be tapped to improve operational processes and drive new revenue use cases."

Geolocation intelligence provides key insights into consumer behaviour and IoT devices, which can be used to improve operational processes and drive new revenue use cases. Communications service providers (CSPs) can use geolocation intelligence across their businesses, to strengthen existing use cases such as network planning, assurance and optimisation, customer care, and fraud analysis, as well as new use cases related to personalised offers, monetisation and IoT.

This report provides:

  • insights into the importance of geolocation intelligence for CSPs
  • commentary on how geolocation intelligence can empower CSPs' business operations
  • explanation of operational, monetisation, and IoT use cases
  • recommendations.