knowledge centre

MSP survey: sales and marketing techniques

Terry van Staden Analyst, Research

"Effective sales and marketing is essential to the success of an MSP; there are strong correlations between the types of campaigns used by MSPs and revenue growth."

Managed service providers (MSPs) use a variety of sales and marketing techniques and report varying degrees of success. This report uses a survey of 950 MSPs worldwide to look at the types of campaigns used by MSPs in order to analyse which are the most successful and which are correlated with better performance.

This report provides data and analysis on:

  • the types of sales and marketing techniques used by MSPs and their relative successes
  • the portion of annual revenue spent on sales and marketing and how this is correlated with growth
  • which types of sales and marketing campaigns are correlated with the highest revenue growth rates.