Operators should go beyond just making content available on multiple screens, and focus on supplementing the core user experience with contextually relevant content or new interfaces on additional screens.
The emergence of tablets, combined with other developments such as improved handsets and higher mobile broadband speeds, has led to renewed interest in multi-screen services (including so-called 'TV everywhere' offerings). This Viewpoint highlights how operators can capitalise on the opportunity.
This Viewpoint provides:
- an overview of the value chain for multi-screen services
- strengths and weaknesses of the key players within the value chain
- examples of current operator multi-screen propositions
- recommendations for operators to capitalise on the multi-screen opportunity.