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Overview of IVR-based services in India, with One97 case study

The interactive voice response (IVR)-based services market in India was estimated to be USD420 million in 2011 and is expected to grow at 20% year-on-year. Operators are interested in offering IVR-based services with the objective of targeting subscribers in rural areas and lower-spending segments.

This Viewpoint:

  • analyses revenue from IVR-based services for 2011 and forecasts revenue for 2012
  • provides an overview of IVR-based services offered by Indian operators
  • highlights the evolution of the type of IVR-based services on offer
  • provides pricing modesl for IVR-based services
  • includes a detailed study of One97, a leading value-added services and technology platform provider for the telecoms sector in India.
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