In this Viewpoint, we look at best-practice lessons from MTN Uganda’s MobileMoney service, which is based on a full commercial partnership between an operator and a financial institution, and is one of the fastest-growing commercial mobile money services in operation.
While some operators have succeeded in developing new revenue streams from mobile money services, experience has shown that it is the indirect benefits – including the increase in airtime purchase, churn reduction and service differentiation – that really make mobile money services worth implementing for operators.