As the credit crunch worsened in 4Q 2008, some broadband service providers raised their prices in order to protect their revenue, while others introduced huge promotional savings. This paper draws from Analysys Mason's latest Triple-play pricing study, and uses this wealth of data to identify best-practice in price positioning during the economic downturn.
Analysys Mason's Triple-play pricing study is an international benchmarking survey of DSL, cable-modem and residential FTTB-based multi-play services for consumers in 28 countries, covering over 100 major players’ fixed broadband, double-play and entry-level triple-play services. This Analysys Mason Perspective paper draws from the iteration of the survey conducted from late October 2008 to early January 2009, which contains almost 1000 service profiles.