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Service provider success with M2M: the five ‘Ps’

14 December 2011 | PDF (6 pages) Content type: Viewpoint Tags: M2M

Service providers that address the 'five Ps' of M2M will better align their growing M2M business units with the demands in the market.

The number of machine-to-machine (M2M) device connections worldwide will grow from 62 million in 2010 to 2.1 billion devices in 2020. Service providers must address all of the 'five Ps' of the M2M puzzle to optimise their chances of success.

This Viewpoint provides:

  • analysis of the five key strategic decisions that service providers must make when entering M2M markets
  • insights into how service providers should prioritise M2M opportunities
  • views on M2M organisational designanalysis of service providers' roles in the M2M supply chain
  • suggestions on partnership strategies
  • guidance on service providers' M2M marketing identity.

Figure 1: The five 'Ps' of M2M [Source: Analysys Mason, 2011]

Figure 1: The five 'Ps' of M2M [Source: Analysys Mason, 2011]

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