Cloud services are having a huge impact on the traditional ICT value chain. There are increasing overlaps across the chain, meaning that independent software vendors (ISVs) are no longer just ISVs and systems integrators (SIs) are no longer just SIs. Most participants in the value chain have the opportunity to deliver infrastructure as a service (IaaS) or software as a service (SaaS), and are doing so.
This Viewpoint:
- provides a new strategic paradigm for communications service providers (CSPs) offering cloud solutions
- outlines capability requirements for CSPs offering cloud services
- provides recommendations for successfully marketing cloud services to enterprises.