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Data services strategy is key to Free Mobile’s success in France

25 March 2010 Content type: Viewpoint Tags: Western Europe, Mobile broadband, Mobile content and applications

The French regulator, ARCEP, awarded the fourth 3G licence to Free Mobile (a subsidiary of the Iliad Group) in January 2010, in an attempt to increase competition in the French mobile market. This viewpoint explores key strategies that Free Mobile should pursue to ensure success, as well as examining the operator's potential impact on the French mobile market.

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