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SIM-only deals are a vital tool in the migration of prepaid subscribers to contracts

11 August 2010 Content type: Viewpoint Tags: Voice

The growth of SIM-only offers has been one of the most eye-catching developments in the European mobile market during the past three years. The actual impact of these deals on the contract market is relatively modest, but MNOs must address this issue to avoid missing out on a large portion of the new business that is on offer.

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