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Fixed-line retention and win-back strategies

16 December 2011 | PPT (23 slides) Content type: Viewpoint Tags: Voice, Fixed broadband

Fixed operators are starting to learn lessons about churn reduction from the more consumer-savvy mobile sector.

In most developed markets, fixed broadband growth is no longer offsetting declines in fixed telephony. Incumbent fixed operators are, of course, particularly exposed. This Viewpoint looks at some of the drivers behind fixed-line substitution and examines some of the strategies that incumbent operators are using to defend their legacy business.

This Viewpoint provides:

  • an analysis of the various strategies available for customer retention and win-back in the fixed market
  • case studies on retention and win-back strategies in various countries
  • an assessment of the success or otherwise of different strategies.
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