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Driving usage and take-up of mobile applications in emerging markets: alternative delivery mechanisms

7 February 2012 | PDF (10 pages) Content type: Viewpoint Tags: Emerging Asia–Pacific, Mobile content and applications, Middle East and Africa, Regional markets

Operators in emerging markets should use multiple bearers, offer localised applications and collaborate with a range of partners in order to increase revenue from applications.

A wide range of network operators,  application platform vendors, application developers and other service providers have successfully deployed applications in emerging markets. If the market is to continue to improve the appeal of applications and maximise user access, there are a number of opportunities to explore.

This Viewpoint provides:

  • examples of application success stories in emerging markets
  • an analysis of the different technology bearers
  • an overview of how companies are collaborating.
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