Data traffic has grown exponentially in the past 12 months, and an increasing proportion of data usage is occurring indoors. We predict that more than 86% of data traffic will originate indoors in developed regions, and more than 60% in emerging markets, by 2015. In order to cater for this growing usage trend successfully, operators will need to fulfil subscribers’ expectations in terms of coverage and to improve the 3G user experience in indoor environments The use of direct indoor coverage is one way of achieving this.