Analytics is becoming an integral part of business optimisation for many aspects of communications service providers' (CSPs') operations. CSPs faced with squeezed margins are applying analytics to new use cases in a drive to improve and optimise processes and resources. Vendors with specialist knowledge of the underlying data sources are able to implement analytics faster, but their solutions have limited use cases and are unable to provide an enterprise-wide approach, which could cause inefficiencies.
This Viewpoint provides:
- an examination of the major use cases for analytics
- a description of the key architectural components
- an analysis of the market drivers and growth indicators
- recommendations for vendors and CSPs
- profiles of vendors in the market.