knowledge centre

Open APIs enable new business models for operators

10 January 2012 | PDF (14 pages) Content type: Viewpoint Tags: Service delivery platforms, Mobile content and applications, Service provider strategies

For operators, offering web services to third-party developers reflects the age-old strategy of 'selling picks and shovels in a gold rush'.

Analysys Mason's research shows that operators' share of revenue from mobile content and applications is declining steeply in developed markets. To offset the decline, operators need to increase network 'stickiness' and value. Offering attractive new enablers – open APIs – to third-party developers is a promising way to do this.

This document provides:

  • a thorough analysis of the challenges and opportunities facing operators in the web services market, including the competitive landscape and new business models
  • market growth indicators and an examination of the potential revenue opportunities available to operators
  • a forecast for operator deployments of commercial web services offerings during 2012–2016
  • a detailed overview of operators' current offerings and activities in the web services space.
Buy now

Available for purchase: USD 4999.00

Add to my basket

Login to check if this content is included in your current subscription


Email us to find out more about our research programmes and how to subscribe.

Alternatively, telephone sales (UK) +44 845 600 5244 or (USA) +1 817 267 6637


Read more about our research programmes

Related items
Case study: cloud service management presents multiple revenue opportunities for Portugal Telecom 19 April Case study: AT&T seeks ‘effortless’ self-service capabilities driven by customer preferences 12 April Case study: Mobistar launches ‘login-less’ mobile self-service interface 21 March Worldwide telecoms market shares 2010 20 March Case study: a Tier 1 operator supplements mobile-optimised with web-based customer self-care 7 March