As mobile markets mature, growth is declining. For example, the number of handset connections in Western Europe will grow at a CAGR of just 0.4% during 2010–2016.
Maintaining subscriber numbers is now more important than ever. Operators worldwide are launching schemes designed to encourage customer loyalty – our research suggests that more than 90% of mobile operators now offer one or more schemes. However, some mobile loyalty offers have been significantly more successful than others.
In Analysys Mason's webinar, Helen Karapandžić and Tom Rebbeck examine the trends and challenges of developing well-targeted mobile loyalty schemes through best practice case study examples from around the world.
During the webinar, our experts address these key questions:
- why does loyalty matter to my organisation?
- what are the different types of loyalty scheme?
- what strategies are being adopted by mobile operators?
- what can we learn from best practice examples?
The webinar recording is available upon request.
Please contact us if you would like to access the recording.