Challenge
Detailed information about competitors and potential partners is important when making strategic decisions. Uncovering that information can be time consuming and doing so requires thorough industry knowledge.
How can Analysys Mason help?
Owing to our sector knowledge and experience in conducting cost-effective research, we are ideally positioned to provide information about competitors and potential partners. We hold detailed profiles of hundreds of companies and have the research and analytical expertise to identify and provide custom assessments of specific types of companies.
Case study: A supplier of business process automation software was seeking to identify potential distribution and implementation partners in three Central and Eastern European countries. We carried out desk research and qualified potential partners for suitability against a range of criteria, such as scale, focus and client base.
Case study: For a major telecoms company seeking to optimise its fixed voice strategy, Analysys Mason presented an overview of fixed voice trends in the UK market, including specific examples of competitor strategies with respect to implementation of new technologies and the utilisation of VoIP. The client used our output to guide its strategy in the fixed voice market and to understand the implications of this for other sectors of its business.
Case study: To help a UK service provider position its forthcoming IP VPN offering, we undertook desk research and carried out informal interviews with suppliers to characterise competing offerings. The client fed these results into its product planning process.
Case study: For our client, who was considering expanding in the European VoIP market, we provided a thorough market overview. The client used the results of this work to formulate its European sales and marketing strategy for a new IP PBX product and to examine potential partnerships with other players.
