Analysys Mason identified opportunities in Europe for a supplier of domain name portfolio management services
Business Challenge
- Our client wanted to identify the most attractive potential country markets for its domain name management service.
- Having made initial investments in Italy, it required a greater understanding of other European markets before investing.
- Analysys Mason was recruited to analyse individual country markets, providing insight into their size, structure and growth potential.
Approach
- Identified local experts, from a number of sectors, and interviewed them to provide insight into the nature of individual country markets.
- Determined the level of national awareness of domain name management services, the maturity of the market and rate of growth, competition levels and any obvious regulatory or process-related hurdles.
- Undertook desk-based research into relevant market factors.
- Facilitated a workshop for the client, where we used a scoring system that helped narrow down the potential target markets to a shortlist for further detailed research.
Figure 1: Competitor and partner profiling
Benefits and results
- Innovative techniques allowed us to qualify market opportunities, by country and by sector, for the client.
- Identified areas where further research was required in order for the client to gain a better understanding of market opportunities.
