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Pay-TV services in Western Europe: trends and forecasts 2016–2021

Martin Scott Principal Analyst, Research

"The key growth driver for traditional pay-TV services in Western Europe to 2021 will continue to be service bundling; bundles are luring new audiences to pay TV for the first time, primarily through IPTV."

The pay-TV market is evolving, and boundaries are increasingly blurred between pay and free-to-air (FTA) TV services. Our Western European forecasts take a holistic view of the market, and complement forecasts for traditional pay-TV services with top-level figures for paid-for OTT video services to the TV.

This report provides:

  • forecasts for the number of pay-TV households, services, spend and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite (DTH) and OTT video delivered to the TV set
  • forecasts for 11 individual countries and Western Europe as a whole
  • an overview of the trends and drivers in the market
  • top-level overviews of the key countries in the region.

Geographical coverage



Western Europe

Austria, Belgium, France, Germany, Greece, Ireland, Italy, Netherlands, Spain, Sweden, Switzerland, UK.