Fixed Broadband

Broadband stakeholders need to shift their focus from customer acquisition to customer retention

Broadband will eventually replace voice as the major source of revenue for fixed operators, but fixed broadband stakeholders face threats from both mobile counterparts and competing fixed propositions. As the broadband market matures, service providers must maximise revenue from a fixed broadband environment that is more competitive than five years ago.

The Fixed Broadband research programme provides unrivalled tools, advice and insight to help stakeholders adapt to, and defend against, new competition. The combination of strategic insight with market metrics, such as an interactive pricing model, granular five-year country forecasts and comprehensive market share and technology trackers, make this programme an essential resource.

Our market intelligence can add value throughout a client organisation – whether informing strategic decision making at board level, benchmarking, tactical planning or carrying out market segmentation. As a result, companies can identify early trends, better address the future needs of their customers, and stay one step ahead of the competition at all times.

Featured analysis

Triple-play pricing study 2Q 2010: price competition returns

16 Aug 2010

€3300

Benchmarking over 1000 service bundles in more than 20 European markets, this report analyses fixed broadband service pricing and bundling. Issues discussed include: ARPU uplift from multi-play services and ultra-fast broadband; fixed versus mobile and incumbent versus altnet pricing; country-by-country benchmarks of broadband affordability and the price-per-megabit-per-second.

Fixed broadband forecasts

08 Jul 2010

This area collates Analysys Mason’s expertise and insight into the future of European broadband markets, featuring comprehensive forecasts for thirty countries.

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Fixed Broadband data sheet (PDF, 252KB)

Contacts

Larry Goldman

Partner, Head of Subscription Research +1 630 466 9221

Sales and Customer Services

UK: +44 20 7395 9000 USA: +1 817 267 6637
research@analysysmason.com

Latest fixed broadband report

Triple-play pricing study 2Q 2010: price competition returns

Tariffs were stable throughout the recession, but have started to decline again. Despite this, mobile broadband still undercuts light-usage fixed broadband services in most of Western Europe ...

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Analysys Mason has conducted an extensive survey of European consumers' service usage and behaviour

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