Fixed Broadband

Broadband stakeholders need to shift their focus from customer acquisition to customer retention

Broadband will eventually replace voice as the major source of revenue for fixed operators, but fixed broadband stakeholders face threats from both mobile counterparts and competing fixed propositions. As the broadband market matures, service providers must maximise revenue from a fixed broadband environment that is more competitive than five years ago.

The Fixed Broadband research programme provides unrivalled tools, advice and insight to help stakeholders adapt to, and defend against, new competition. The combination of strategic insight with market metrics, such as an interactive pricing model, granular five-year country forecasts and comprehensive market share and technology trackers, make this programme an essential resource.

Our market intelligence can add value throughout a client organisation – whether informing strategic decision making at board level, benchmarking, tactical planning or carrying out market segmentation. As a result, companies can identify early trends, better address the future needs of their customers, and stay one step ahead of the competition at all times.

Featured analysis

Google FTTH: unshaping and reshaping US broadband

23 Feb 2010

Google's FTTH plans show not that it is especially interested in becoming a major transport player in the US ultra-high-speed broadband market, but rather that it is determined to influence US telecoms policy by showing how user and service provider behaviour changes under radically different conditions from those that currently prevail in the USA.

3DTV: making the headlines in 2010, but not likely to have much impact for some time

17 Feb 2010

A selection of high-profile pay-TV service providers and TV networks intend to launch 3DTV programming in 2010. However, the in-home technology is presently beyond the budget of the mass-market, and it may take up to five years for 3DTV to gain significant market traction.

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Fixed Broadband data sheet (PDF, 253KB)

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Brian Rochford

Head of Sales, Research +44 20 7395 9000

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