Fixed Broadband

Broadband stakeholders need to shift their focus from customer acquisition to customer retention

Broadband will eventually replace voice as the major source of revenue for fixed operators, but fixed broadband stakeholders face threats from both mobile counterparts and competing fixed propositions. As the broadband market matures, service providers must maximise revenue from a fixed broadband environment that is more competitive than five years ago.

The Fixed Broadband research programme provides unrivalled tools, advice and insight to help stakeholders adapt to, and defend against, new competition. The combination of strategic insight with market metrics, such as an interactive pricing model, granular five-year country forecasts and comprehensive market share and technology trackers, make this programme an essential resource.

Our market intelligence can add value throughout a client organisation – whether informing strategic decision making at board level, benchmarking, tactical planning or carrying out market segmentation. As a result, companies can identify early trends, better address the future needs of their customers, and stay one step ahead of the competition at all times.

Featured analysis

The iPad underwhelms, but nonetheless may be game changing

02 Feb 2010

On 27 January, Apple announced the iPad, touted as "a revolutionary device".  Here we give our view of the impact that the launch of the device is likely to have on fixed and mobile networks, consumer behaviour and the tablet sector as a whole.

O2 UK will challenge its former parent, BT, by entering the fixed voice market

29 Jan 2010

In January 2010, O2 announced that in March it would be entering the UK fixed voice market, to complement its core mobile business and its rapidly growing fixed broadband business. Its fixed voice offer, which will be made available in a bundle incorporating fixed broadband, will also include line rental, thus enabling customers to ‘cut the cord’ from its former parent, the incumbent operator BT.

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Fixed Broadband data sheet (PDF, 253KB)

Contact

Brian Rochford

Head of Sales, Research +44 20 7395 9000

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