Regional paper: Latin America

Helen Karapandžić, Analyst

Latin America is one of the world's fastest growing regions in terms of user demand for mobile services, and offers tremendous prospects for mobile network operators (MNOs), infrastructure suppliers and service providers. This paper explores key themes in the mobile market in the region, including the market situation and the potential for growth, the competitive landscape, and the current position and strategic direction of players.

Key topics explored in this paper:

 

  • Latin America is experiencing strong growth, although Central American markets are further behind
  • Many mobile markets in Latin America are experiencing explosive growth
  • América Móvil and Telefónica are in direct competition for control of the Latin American mobile market
  • MNP will have an impact on the market share structures in a number of markets
  • MNOs are making significant investments in infrastructure
  • Operators have launched UMTS/HSPA in thirteen Latin American markets, and further launches are expected during 2008
  • A number of MNOs are marketing converged fixed–mobile services
  • Latin American mobile markets are consolidating as penetration rates increase
  • The launch of a new MNO in Honduras will change the competitive landscape

 

List of tables and figures:

 

Figure 1: Mobile penetration versus GDP per capita (PPP), Latin America
Figure 2: Top ten Latin American operators by subscribers, 2007
Figure 3: Top ten fastest-growing MNOs in Latin America in terms of subscribers in the year ending December 2007
Figure 4: Cumulative penetration rates in a selection of Latin American countries, 2003–2007
Figure 5: Prepaid subscribers in a selection of markets as a percentage of the total mobile base, Latin America, 2003–2007
Figure 6: Share of the Latin American mobile market by operator group at December 2007
Figure 7: América Móvil's operations in Latin America, 2007
Figure 8: The development of the mobile market in Honduras, 2000–2007
Table 1: Selection of 3G launches during 1Q 2008
Table 2: Acquisitions of Latin American telecoms operators

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