The mobile media and entertainment (MME) market is becoming a battleground for the next wave of growth in the mobile industry, as voice ARPUs continue to decline in many Western European countries.
New business models and relationships are emerging constantly as a diverse range of players attempt to establish a presence in the mobile market, and players are experimenting with different approaches to maximise their revenue. However, it is not yet clear which business models and relationships will succeed in the future.
Mobile Media and Entertainment in Western Europe: value chains and business models is designed to help operators, handset vendors, content and applications providers, media companies and investors to understand the evolving Western European MME market. The report analyses the value chains and discusses the various business models that are emerging in the following sectors:
- mobile personalisation
- mobile music
- mobile games
- mobile TV and VoD
- mobile social networking and user-generated content
- mobile adult content
- mobile gambling
- mobile advertising
Mobile Media and Entertainment in Western Europe: value chains and business models answers your key questions:
- What is the status of the Western European MME market?
- What are the key trends in the MME market?
- What are the key barriers that players will have to overcome during the next few years to achieve success in the MME market?
- How are MME value chains for the various services structured, and how are they likely to develop?
- What business models are operators, handset vendors and content providers using for MME services, and which models are likely to succeed?
- How can mobile operators position themselves to be significant and profitable players in the Western European MME market?
