US mobile service providers are looking to data services to drive revenue growth, and MME will be a critical part of this strategy. The US MME market is developing rapidly. End users and service and content providers are advancing from basic personalization services to more-sophisticated MME services that take advantage of upgraded network and handset capabilities. This report examines the drivers for and barriers to US MME market growth. It considers the overall market for MME services, and the market for mobile Web browsing and data access, as well as seven specific service categories:
- personalization
- music
- games
- TV and VoD
- paid information services
- adult content
- social networking and user-generated content.
Mobile Media and Entertainment in the US: forecasts 2007–2012 answers your key questions:
- What is the size of the US MME market, and how will it develop during 2007–2012?
- Which MME services will exhibit the fastest growth in terms of subscriber numbers and revenue?
- Which critical factors are driving MME market growth?
- Which critical factors are inhibiting the development of MME services?
- How are operators positioning themselves within the MME market?
- What is the status of the off-deck content market in the US, and how will this market develop?
For each service category, forecasts are provided for:
- adoption rate
- subscribers
- average revenue per user
- average spend per active service user
- revenue
- prepaid and postpaid subscribers and revenue
- operator-billed and non-operator-billed revenue.
In addition, subscriber and revenue forecasts are provided for the overall MME market, and for the market for mobile Web browsing and data access (including flat-rate data plans).
