With mobile penetration reaching saturation, mobile operators need to find ways to grow ARPU in order to maintain overall revenue growth. However, mobile operators are finding it difficult to maintain voice ARPU and few have managed to achieve significant increases in non-voice revenue. Fixed broadband services could be a means of growing revenue, while also bringing in other benefits. A number of mobile operators have already launched fixed broadband services, or have signalled their intention to do so – but this is a big step. Most operators still need to answer important questions about whether they should offer such services and, if so, how they should be implemented.
Mobile Operator Strategies for Fixed Broadband answers your key questions:
- Do mobile operators really need to offer fixed broadband services, and why? What are the benefits?
- What are the practical technology options available to a mobile operator wishing to deliver fixed broadband access, and which is the most appropriate in the short-term? The report evaluates cellular (HSPA and 3G LTE), WiMAX, DSL and cable technologies.
- Given that DSL services can be implemented in different ways, for example through resale, bitstream access and LLUB, what should mobile operators do? How do the economics of the different options stack up?
- What other factors must mobile operators consider in order to implement a successful fixed broadband service?
