Mobile proximity payments: scenarios for market development

30 June 2008

Sample pages and contents

Table of contents

0	Summary
1	Mobile proximity payments can create valuable revenue opportunities
1.1	NFC has the potential to unlock new revenue streams and communication channels with the customer
1.2	NFC can have a wide range of market-based applications
1.3	NFC has the most potential when it is integrated with mobile devices
1.4	The NFC market is complex, but offers clear benefits to the many stakeholders
1.5	Standardisation is critical to mass-market adoption
2	Initiatives in southern Asia demonstrate the potential for NFC
2.1	The MNO-driven model: NTT DoCoMo’s Osaifu-Keitai
2.2	The collaborative model: SK Telecom’s Moneta
2.3	The financial-services-dominated model: Visa’s mobile payment trials in Malaysia
2.4	The third-party-controlled model: the Octopus card in Hong Kong
2.5	Outside Asia, contactless payment initiatives are paving the way for NFC mobile payment services
3	Drivers, barriers and key success factors
3.1	There is no single path to NFC adoption
3.2	Opportunities will vary between markets
3.3	Initial market development tends to follow an identifiable pattern
3.4	MNOs should recognise that financial institutions pose a threat and early collaboration is a key strategy
3.5	NFC could eventually link the mobile phone into the wider potential RFID market
3.6	The time is right to develop and execute an NFC strategy
	Actions

List of Figures and Tables

Table 0.1	SWOT analysis of mobile NFC
Table 1.1	SWOT analysts of mobile NFC
Table 1.2	Potential benefits of participating in the NFC market
Figure 1.1	Key events in the standardisation of mobile NFC technology, 1Q 2004–3Q 2008
Table 1.3	The NFC Forum’s four RFID tag types
Figure 2.1	Key events in the development of mobile proximity payments in Japan, 4Q 2001–2Q 2007
Figure 2.2	Business model for NTT DoCoMo’s Osaifu-Keitai
Figure 2.3	Key events in the development of mobile proximity payments in South Korea, 2Q 2002–4Q 2007
Figure 2.4	Business model for SK Telecom’s Moneta
Figure 2.5	Business model for Visa’s mobile payment service trial in Malaysia
Figure 2.6	Key events in the development of the Octopus card in Hong Kong, 1997–2005
Table 3.1	Market categorisation based on factors that affect ease of deployment for NFC services
Table 3.2	Market categorisation based on factors that affect the size of the opportunity for NFC services
Figure 3.1	Market categorisation according to ease of deployment and size of opportunity for NFC services
Figure 3.2	Opportunities for mobile payment services according to the size of the organisations involved

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