Operators, handset vendors and social networking service providers are keen to identify the business models that will help them to transfer the popularity enjoyed by social networking services on the Web to the mobile market. This report helps to address this need by examining the types of companies that are creating mobile social networks, and uses case studies to evaluate their strengths, weaknesses, opportunities and threats. The SWOT analyses are used to recommend strategies for each type of company, as well as identify the mutually beneficial partnerships that can be formed.
Mobile social networking: strategies and case studies provides insight based on interviews with online social networking service providers Facebook and MySpace, as well as emerging mobile-specific networks such as Bluepulse and GyPSii. It also analyses the potential impact of Nokia’s Share on Ovi on the competitive landscape, and includes case studies of major operators worldwide.
Mobile social networking: strategies and case studies answers your key questions about how to maximise this emerging market opportunity:
- How can mobile operators make best use of their unique position to drive and benefit from mobile social networking?
- Which revenue models (such as traffic revenue, subscriptions, advertising and transactions) will dominate the mobile social networking market, how will they evolve, and how will they differ by type of social network?
- What form of relationship between operators and social networks is going to create a mutually beneficial environment in which the greatest market opportunities are realised?
