Mobile broadband will be a major driver of growth for mobile network operators (MNOs) in developed markets in the next five years. It also represents an opportunity for MNOs to capitalise on their expensive 3G assets that have largely been standing idle. This report examines how MNOs can optimise their mobile broadband pricing and packaging in order to secure a large share of this growing market as profitably as possible.
Strategies for mobile broadband pricing and packaging answers your key questions:
- How can MNOs best frame their pricing strategy to reflect the diverse use cases for high-speed data connectivity?
- What is the right price for mobile broadband?
- What are the key differentiation factors for mobile broadband offers and how can MNOs best exploit those opportunities?
- How should MNOs approach device subsidisation and bundling?
- What is the best way for MNOs to integrate pricing strategies across fixed and mobile?
