With intense pressure on voice revenues, mobile operators urgently need to find ways of increasing non-voice ARPU. However, despite an abundance of non-voice service initiatives since the introduction of GPRS and, more recently, 3G, many operators in developed markets have failed to bring about a significant increase in non-voice ARPU. Faced with an increasingly diverse range of non-voice service choices, mobile operators need to identify and implement those that add most value to their businesses in their respective markets.
The World’s Top Ten Non-voice Services for Mobile Operators identifies the top ten services from a large number of non-voice services worldwide, and provides detailed case studies and analysis of these leading services to help others replicate their success. The top ten non-voice services are:
1. Vodafone Casa FASTWEB (Vodafone Italy)
2. SMS (02 UK)
3. Mobile TV and Video Streaming (3 UK)
4. BlackBerry Email and IM (T-Mobile USA)
5. Mobile Broadband (Sprint Nextel, USA)
6. Mobile TV Broadcasting (3 Italy)
7. EZ Chaku-uta Full (KDDI, Japan)
8. Cyworld Mobile (SK Telecom, South Korea)
9. DCMX mobile payment (NTT DoCoMo, Japan)
10. MiniCall BubbleTALK 'voice SMS' (Vodafone Egypt)
This report answers your key questions:
- Which non-voice services will have the greatest benefits for mobile operators’ businesses, for example in terms of ARPU, customer acquisition and retention, and profitability? What concrete evidence is there of their potential?
- What are the leading examples of different types of service, for example community portals, fixed and mobile broadband Internet access, mobile email and instant messaging, mobile payment, mobile TV streaming and broadcasting, music and SMS?
- How have these services been implemented successfully, for example in terms of handsets, marketing and pricing?
- How can these services be implemented most effectively by other operators? What barriers and risks must mobile operators overcome to successfully implement these services?
