The growing availability of WiMAX equipment and the early announcement of a number of deployment plans have led to a surge of interest in WiMAX and its potential to complement or disrupt fixed and wireless broadband services. The WiMAX Forum and equipment vendors are strongly promoting the application of WiMAX in a variety of market situations in both developed and developing countries. However, in developed markets, WiMAX will face growing competition from DSL, while in developing markets its progress will be hindered by limited disposable income. In this report, we get to grips with the real opportunities of WiMAX for existing and new network operators. The report models the business case for WiMAX in a number of potential deployment scenarios, including a developing market urban area, a developed market urban area and a developed market rural town. It identifies the critical factors that will make or break the business case for WiMAX in these environments, illustrated by a variety of case studies and market data. It determines the realistic financial returns that may be possible in each case. The report is an invaluable guide to existing and potential network operators to select target markets, customers and services where they have a realistic chance of making a good financial return with WiMAX and to maximise the likelihood of success.
The Business Case for WiMAX answers your key questions:
- In what circumstances might there be a viable business case for WiMAX e.g. type of market, competitive landscape, operator characteristics, service mix and technology requirements?
- What are the critical factors that will define the success of WiMAX in different situations? How do they affect the potential return of a WiMAX business?
- What is the business case for WiMAX in a number of developed and developing market scenarios, and what financial return can be expected?
- How can new entrant network operators and service providers maximise the chance of success of WiMAX services?
- How significant are the opportunities and threats to incumbent fixed and mobile operators and how should they respond to WiMAX?
