Video Strategies

NEW DEDICATED PROGRAMME FOR VIDEO AND TV STRATEGY

The Video Strategies programme provides strategic insight and support to telecoms operators, broadcasters, vendors and OTT players that address the pay-TV and video markets.

The programme is underpinned by our core competencies of strategic thinking, evidence-based analysis and strong quantitative capabilities, and will cover key strategic issues such as content rights, value-chain involvement and multi-screen video consumption.

KEY THEMES

  • Sizing the market opportunity for traditional pay-TV, IPTV and OTT video services and identifying disruptors to value
  • Analysis of the evolving value chain for video services; assessing the implications of different funding and payment models for different player types
  • Assessment of different player strategies including content ownership/partnerships, service design and device strategies
  • Understanding video consumption trends: shifting consumer usage and behaviour across devices; changing attitudes and preferences

Lead Analyst

Principal Analyst, Research martin.scott@analysysmason.com +44 20 7395 9000