Large Enterprise Voice and Data Connectivity

The Large Enterprise Voice and Data Connectivity programme looks at the core products in the enterprise market. The programme covers the solutions that generate more than 90% of revenue for most telecoms operators – voice and data.

The programme explores how technology developments in the connectivity market, such as SD-WAN and 5G will affect the opportunity. It also looks at developments in the voice and broader communications space as operators fight to maintain relevance against new types of product, such as Skype for Business, Slack, Microsoft Teams and others.

As with our other Enterprise research programmes, our research is underpinned by:

  • a large, primary research programme (as an ongoing research exercise, we ask enterprises about their usage of services, their opinion of these services and of the companies that provide them)
  • detailed forecasts for revenue and adoption of the key enterprise services
  • strategy reports and comments that make recommendations for operators, based on examples and case studies from around the world.

KEY THEMES

  • Bundling strategies. We explore the different approaches to selling bundles of fixed and mobile services to enterprises, and how to include new types of product into these bundles.
  • Differentiation strategies. Particularly for basic products, such as broadband and mobile data, operators need to work hard to avoid only competing on price. We explore how operators can limit the extent of competition purely based on price.
  • Technology developments. We explore the timeframe and likely impact of new technology developments on the enterprise market.

Lead analyst

Research Director, Enterprise and IoT tom.rebbeck@analysysmason.com +44 20 7395 9000