Webinar

Are your mobile customers receiving the experience they demand?

Optimise operational efficiency and improve marketing effectiveness through customer location and application experience analysis.

Register now for this complimentary webinar which will offer insight on how your business can optimise operational efficiency and improve marketing effectiveness through customer location and application experience analysis.

Fuelled by the proliferation in smart devices and downloaded applications, network usage in the mobile broadband era lacks uniformity in terms of application, location and time. In this environment, defining, delivering and assuring mobile services is now more complex than ever. Communication service provider (CSP) operations and marketing functions require access to customer-centric usage and quality of experience (QoE) data, and they must be able to analyse this data along key dimensions, including the application in use, the location and time. Providers must employ such analytics to realise today’s customers’ high QoE expectations, to optimise network operating costs and to identify new revenue streams.

Analysys Mason and Viavi Solutions will present CSP case studies that combine application-specific QoE and building-resolution location intelligence data to:

  • enhance customer satisfaction for a VoLTE service
  • optimise costs and performance for an LTE RAN
  • identify new revenue sources from data monetisation.

Join us for this informative webinar on Wednesday, 10 February 2016 at 15:00 GMT/10:00 EST.

The webinar will include a 40-minuite presentation, followed by a 15-20 minute Q&A session.

Who should attend

This webinar will benefit CSPs that are considering a holistic approach for monitoring and assuring quality of experience to reduce churn and increase revenue. Specifically, personnel from CSP departments such as operations, customer care and marketing who are tasked with increasing operational efficiency and improving customer experience would most benefit from this webinar.

Presenters

Anil Rao, Analysys Mason
Principal Analyst, Research anil.rao@analysysmason.com +44 20 7395 9000
Paul Gowans, Viavi Solutions®
Marketing Manager, Wireless and RAN solutions Paul.Gowans@viavisolutions.com
Ronnie Neil, Viavi Solutions®
Marketing Manager, Customer Experience Assurance (CEA) solutions Ronnie.Neil@viavisolutions.com