Digital economy services: anticipating the impact on CSPs’ multi-play strategies

Join Analysys Mason and Amdocs for this webinar and gain insight on how communications services providers (CSPs) are supporting digital economy services, their approach to digital economy multi-play services and how back-end platforms will converge to support services in the future.

CSPs are using digital economy services to defend traditional revenues streams, develop new ones and reduce customer churn/attract new customers.

As these services are increasingly being deployed, CSPs will need to consider, as part of ongoing investments, how best to support such services and to minimise costs and ease complexity in the future.

Digital economy services, which include OTT-based services (music, gaming and video services etc...) and machine-to-machine (M2M)/Internet of things (IoT)-based services (connected car, connected home, m-health etc...) are usually adopted in one of three strategic approaches by CSPs:

  • Brand enhancement strategy: focussing on existing customers.
  • Regional strategy: leveraging geographical network coverage to sell to both customers and non-customers.
  • Global strategy: offering coverage well beyond the CSPs’ network through partnerships.

Register now for this exclusive webinar being hosted by Analysys Mason and Amdocs, taking place at 14:00 GMT on Wednesday 18 February 2015.

During the session, the presenters will look at actual use cases and CSP case studies to showcase and discuss how digital economy services are evolving and what CSPs should consider when making investments in platforms that will be used to support these services.

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Alon BarAlon Bar, @baralon1973
Alon is a Product Marketing Manager at Amdocs, with over 14 years of experience in the communication IT industry. He is currently responsible for creating awareness, positioning and bringing to market Amdocs' Portfolio Solutions.


John AbrahamJohn Abraham, @johncabraham
John is part of the BSS practice in Analysys Mason's Telecoms Software Research team. He has been part of the telecoms industry since 2006, and joined Analysys Mason in early 2012. He has worked on a range of telco projects in Africa, Europe, India and the Middle East.