Webinar

PCs and mobile devices: key trends shaping SMBs’ demand and preferences

The way that small and medium-sized businesses (SMBs) operate is changing, along with their delivery models. The PCs and mobile devices that they use, in addition to their IT and communications infrastructure, can shape their business success in subtle ways. SMBs are making careful choices about which devices are right for them; this decision could be used to signal a certain type of public persona, improve services delivery or implement a collaborative and mobility-driven culture.

It is important for PC and mobile device marketers to understand the mindset and preferences of SMB purchase decision makers in order to develop and execute appropriate messaging and engagement strategies.

In this webinar, we will assess:

  • the key business challenges and goals that are shaping SMBs’ ICT investment priorities
  • PC adoption by form factor, including tablet and smartphone business usage 
  • PC lifecycles and refresh drivers
  • device form factors, features and brand selection preferences
  • key decision makers, their buying journeys and purchase channel usage
  • segmenting for success and understanding mobility-heavy SMBs.

Join us for a presentation with a worldwide focus on Wednesday 10 July 2019 and a presentation with an Asia focus on Thursday 11 July 2019.

The webinar will include a 35-minute presentation and a 10-minute Q&A session.

For more information, do not hesitate to contact us. 

Who should attend

This webinar will be of interest and benefit to: 

  • marketing
  • sales
  • channels
  • product management
  • marcom teams

Presenters

Deepinder Sahni, Analysys Mason
Principal, Consulting deepinder.sahni@analysysmason.com +1 212 944 5100
Daniel Sim, Analysys Mason
Consultant, Custom Research daniel.sim@analysysmason.com