Prior to joining Analysys Mason in February 2014, Michele was a freelance analyst with a focus on M2M and IoT technology and trends. She has written reports for Machina Research and produced research for other clients in areas such as mobile broadband and digital media. Before that, Michele worked for Ovum for 12 years, where she focused on consumer mobile applications and held various roles including Practice Leader for Consumer Services. She has also worked as a consultant for Ovum's consultancy division.